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Brand storytelling to boost your business

Every piece of content is a chance to convince people to do business with you. Great brand stories and clever content marketing can turn strangers into customers – even fans.

But no one will bother to struggle through typos, corpo-babble or clunky syntax. Clean, compelling copy is essential. And so is choosing the right way to reach out.

I'm Amy Richardson and I'm the principal copywriter at Key Line Copy. I create marketing and editorial content that informs, entertains and converts. As a former magazine editor and journalist, I know how to engage with readers through strong storytelling. And I can handle all the pesky acronyms such as SEO, USP and SERP.

I'm an Australian based in London but work with businesses across the US, UK and Australia.


Website content and SEO audits

Your website is often the first impression people have of your brand, so make sure it's a good one. I work with businesses to create a fluid user experience and increase conversions. Plus tick the SEO boxes to keep customers and Google happy.

Blogs and content marketing

A great blog increases brand awareness and helps you to connect with potential customers. I use my years of experience as a journalist to sniff out the interesting stories behind your company and communicate them with personality.

Media articles and guest blogs

Do you need to write an article, ebook or guest blog but hitting a wall? I specialise in turning interviews into considered content that will establish you as an industry expert. Get in touch to find out how I can help you build your personal brand.

Custom content projects

Got an idea for a lofty content project? I'm an experienced editor and project manager for magazines, brochures, multi-media projects (podcasts, films), advertorials, digital newsletters and books. I take care of the details so you can focus on the bigger picture.

Recent work

A small selection of my copywriting and content projects. Please get in touch to receive a PDF of my copywriting portfolio or visit my editorial website for more writing samples

About me

And why I'm the right copywriter for your project

I've spent more than 12 years creating content for companies of all sizes, from teeny start-ups to global media companies and corporations. I’ve worked as an editor for Monocle, Snapchat and News Corp Australia, plus many other publications as a writer. So you can relax knowing that your content project is in capable, experienced hands.

My niches include luxury lifestyle (travel, fashion, food), design and architecture, health and beauty and business (especially tech, entrepreneurship and productivity hacks). I love celebrating creativity in all its forms.

I specialise in large projects – think website overhauls, magazines and content-marketing campaigns (blogs, digital newsletters). What’s more, I know some of the best writers, editors, photographers, designers and web developers in the business so can assemble a crack team if you need.

You can trust me to deliver on time and on budget – and you won’t need to waste time looking over my shoulder.

So if you’re looking for quality content to boost your business, let’s talk.

Want the nitty gritty CV details?

0 Magazines as editor

0 Articles and blogs written

0 Guidebooks as editor

0 Websites created

``Goes above and beyond``

``When Amy looks after projects I know I don't need to worry – she has the ability to coordinate large teams effortlessly and deliver results on, or ahead of schedule. She is an ideas machine and always presents solutions rather than problems. She also has a wonderful way with words: whether writing up an opinion piece, an article or website sales copy I can count on her to create flawless content which is a joy to read.``
Joe Pickard - Books Editor, Monocle

``Approachable, patient and professional``

``Amy helped create the operational documents required for the Fiona Stanley Hospital project. This involved working with SMEs and transforming complex information into clear, concise documents. Amy’s writing and editing skills are excellent and highly developed, her attention to detail exceptional. She always remained calm when meeting tight deadlines. I highly recommend Amy as a writer and editor.``
Karen Condon - Project manager pre-operation documentation, Fiona Stanley Hospital

``Very difficult to replace``

“I was fortunate enough to work with Amy when she was Managing Editor at Scoop Publishing in Western Australia. Amy was responsible for oversight of several magazines. Her involvement ranged from the early stages of production through to sign-off at printing. A talented creator in her own right, she would also writes features of varying size, from news snippets to extended features. I found her to be not only extremely professional and dedicated, but also a dynamic and amusing personality capable of lifting the team as a whole”.
Pete Kempshall - Chief sub-editor, Scoop Publishing

``Amy's professional, approachable and easy to work with``

“I was impressed with Amy’s ability to work across so many stakeholders whilst still completing projects and documents in a timely fashion, to a high level of quality. I would have no hesitation in recommending her services.”
Keith Buet - Operations director, Serco

Got a feeling we might be a good match?

Me too. Please get in touch if you'd like a quote and or have any further questions about the way I work. Prefer to chat? No problems. Just drop me a line and we'll organise a time to connect.